Enterprise mobile platforms are actively conquering the market and gaining a user base. In recent years, businesses have been forced to switch to remote and then hybrid work modes. This has provided a significant boost to the development of enterprise mobile platforms.
Until the events of spring 2022, Russian customers were quite widely using foreign products, but then an active phase of import substitution began. eXpress, Director of Corporate Communications and Mobility Platform Development, spoke to IT Channel News about the trends and forecasts for the Russian enterprise mobile platform market.
Customers are switching to domestic platforms, holding competitions, selecting the optimal solutions, and implementing them. Most clients have long understood that import substitution is far from a temporary measure, and that "waiting out a couple of years" for foreign vendors to return is not an option. Therefore, choosing a mobile platform should be a carefully considered strategic decision, as it will be used for many years.
Russian customers have become more loyal to domestic software products. They understand that functionality is not always 100% comparable to Western counterparts. But domestic developers are having to move at breakneck speed, as Western vendors have spent many years, if not decades, creating their products and building technical support.
Smart apps are one of the key trends in 2023. It's not as if all developers have understood what they should be or learned how to build them. But everyone understands that this is an important task, and work is needed. With the advent of smart apps, the lives of corporate users have changed. They now have easy and quick access to corporate services, such as voluntary health insurance, spa treatment, and other benefits offered by their employer.
Video conferencing has also become an integral part of the workflow and communications. Medium-sized businesses are showing interest in solutions with video conferencing functionality. Russian developers understand that Western players have left and the market is not yet fully divided, so they need to expand and develop video conferencing features in their products.
What awaits the Russian mobile platform market in 2024? First and foremost, digitalization of companies will increase the number of integrated mobile platforms available to users. In the near future, corporate mobile platforms will learn to integrate with artificial intelligence, which will become an additional working tool for every super app user. In a few years, a single workspace with all possible work tools on a mobile device will become a reality for everyone.
The full text of the publication can be found on the IT Channel News website.
