Choosing a corporate messenger is not an easy task, especially if the company has complex business processes and its own unique culture. Universal messengers are convenient, but rarely help to maintain a corporate style and strengthen the brand.
For large companies and holdings, a branded application becomes the optimal solution. It not only unites employees in a single workspace, but also reflects the corporate identity. Such a messenger performs all the functions of a classic corporate chat, but at the same time it is adapted to the company's business processes and supplemented with unique features.
In this article, we will analyze what tasks a branded application for business solves, how it is arranged in eXpress and give examples of companies that are already using it in their work.
What is a branded application and why is it needed?
A branded application is a corporate communication platform that uses the company's branded elements and its own unique name. This is a solution that allows you to integrate all the functions necessary for the company into one space, providing convenience for employees and security for the company. Mainly, companies with a large number of employees and a distributed organizational structure are interested in developing an application under their own brand. This is due to the need to have a recognizable corporate environment for communication and interaction in order to increase employee loyalty to the company.
Branded application on the eXpress platform
eXpress is not just a messenger, but a corporate superapp, which includes chats, video conferences, calls, groups and channels, file sharing and much more. The eXpress application can be downloaded by anyone looking for a communication tool (there is a free public version). Superapp is of more interest to companies and organizations with 500 people or more that are implementing a corporate version of the application with advanced functionality and a reliable security system. Deployment is possible both in the cloud and on-premise.
One of the key aspects of using eXpress to create a branded application is the ability to place the server part inside the corporate network. In this case, the company does not depend on external services, and all information remains under its control. For this purpose, Enterprise Transport Server (ETS) is used, which integrates with the client's infrastructure and allows the application to be adapted to the company's internal processes as much as possible.
Benefits of Implementing a Branded Communications App
- Prestige and increased brand awareness - the application becomes an extension of the corporate identity.
- Flexibility in management and adaptability - eXpress allows you to publish services on corporate servers and a central node for flexible management and adaptation of functions to the specific needs of the company.
- Easier and cheaper to administer - you can configure all server management processes in accordance with internal requirements. This helps reduce costs and increase the speed of response to changes.
- Full control over user registration - administrators can manage user access and rights to corporate data. Development of functionality in accordance with the specifics of the company's industry and processes - adding new features and integrations with other corporate systems. The set of functions may differ from that in the "general" eXpress application.
- Personalized user experience - the application takes into account the corporate style of the company and the needs of users, which helps to increase employee engagement and efficiency.
How the eXpress branded app works
Developing your own application based on eXpress is built on several main components. Let's take a closer look at them:
- Personalized home page — customizing widgets, news and announcements, simplified access to important information, customizing notifications.
- Messenger — support for group and personal chats, file sharing, threads, channels, groups, stickers, reactions.
- VKS — support for over 250 active participants, encryption of audio and video streams, integration with SIP telephony, links for guest users, screen sharing, call recording.
- Personal account — quick access to corporate resources, HR services for 360 personnel assessment, employee development plan, approval of vacations, business trips and other documents.
- Control panel — setting up access rights, monitoring employee activity and managing the system.
- High level of security — use of 3FA, protected on-premise servers, encrypted data storage.
Conclusion
Branded communication solutions are one of the tools for strengthening corporate identity. It helps to create and maintain a unique working environment that is convenient and safe for employees, and also strengthens commitment to the company brand.
The eXpress platform provides all the necessary tools for creating branded applications that can be customized to suit business needs. If you want to learn more about developing your own application based on eXpress, download a presentation describing all the features or submit a request for a consultation on the website.
