2 September 2025

Video conferencing services: what to choose for business

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eXpress
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Online meetings have long ceased to be something unusual. Today they are an everyday work tool: stand-ups with colleagues, negotiations with partners, employee training, presentations for clients. Even corporate celebrations and team-building events are often held in the video conferencing format.

In recent years, video conferencing has evolved significantly. If earlier these were simple calls with not very good video quality, now we increasingly see full-fledged work platforms where you can share files, run group chats, host webinars, and even record meetings.

The market is growing rapidly: annual growth — 10–15%. That’s why choosing the right tool is getting more and more difficult: there are dozens of solutions, from free and simple to heavyweight enterprise systems.

In this review, we have collected the most popular solutions for video conferencing. We relied on fresh rankings, tests by independent publications (PCMag, ZDNet, etc.), as well as the experience of the users themselves. At the end, we will separately analyze the Russian platform eXpress — a solution that focuses on security and corporate scenarios.

Why are video conferences so important in 2025?

With the development of 5G, AI, and cloud computing technologies, video conferences have become productivity tools. They integrate with calendars, CRM systems, and even AI assistants that transcribe speech, generate summaries, and help with analysis. This saves businesses a lot of time and money, since there is no need for business trips, and teams can work from anywhere in the world. Education has moved to online lessons, medicine has turned into telemedicine.

However, there are problems as well: data security, connection quality, and interface convenience. Therefore, in 2025 companies’ attention is focused not only on functionality, but also on stability, security, and simplicity of solutions. That’s why in this review we rely on competitors to highlight strengths and weaknesses.

According to recent rankings, the market is led by Zoom, Microsoft Teams, Google Meet, Cisco Webex, and GoToMeeting. They are popular thanks to scalability and numerous integrations. But businesses in Russia are increasingly choosing local solutions that take into account the requirements of Federal Law 152 and ensure data storage within the country. Below we will talk about some of them.

Overview of popular video conferencing services

Below is a brief overview of the most popular solutions, their strengths and weaknesses.

Kontur.Tolk: a tool for business and government agencies

Kontur.Tolk was created at SKB Kontur and was initially aimed at corporate and government customers. It is a platform for meetings, webinars, and collaboration.

What’s important:

  • high level of protection and data storage in Russia;
  • joining meetings without installing applications;
  • support for large conferences and built-in chats, recording, and screen sharing.

Kontur.Tolk is often chosen by organizations for which compliance with Russian legislation and infrastructure reliability are critical. Users of the service also note an intuitive and convenient interface that looks modern and pleasant.

conferences in Kontur.Tolk

Yandex Telemost: simplicity and accessibility

Yandex Telemost is a free video calling service in the Yandex ecosystem. To join, you don’t need to register, since you can follow a link in the browser.

Pros:

  • easy to join even for those who don’t have an account;
  • calls are protected by encryption;
  • works in the browser and on a smartphone;
  • screen sharing is available.

This service is suitable for small meetings, online lessons, or family calls. It is chosen by those who need the simplest possible tool without complex settings.

Yandex.Telemost in the browser

TrueConf: video conferencing for work and education

TrueConf is a platform for business, education, and government agencies. It supports 4K UltraHD video calls, large conferences of up to 1500 participants, and integration with Cisco, Poly, and Avaya equipment.

Advantages of TrueConf:

  • compatibility with Microsoft Teams and Zoom;
  • support for internal servers and local data storage;
  • convenient for universities and government institutions that need protection and scale.

Suitable for government institutions where local data storage is required, large companies with internal servers, educational organizations, and businesses.

TrueConf conferences

Zoom: a universal solution for video conferencing

Zoom is a service that during the 2020 pandemic literally saved offices, schools, and universities around the world. Many people first learned the word «Zoom» back then and still use it as a synonym for “video call.”

In 2025, the platform hasn’t gone anywhere and remains one of the most used — largely thanks to its simplicity. You can create a meeting in a couple of clicks, and the feature set covers almost all scenarios: from an ordinary call with colleagues to large lectures.

What users like:

  • picture and sound are stable even with a suboptimal internet connection;
  • you can split participants into groups (those same breakout rooms — very convenient for workshops or seminars);
  • virtual backgrounds and interactive whiteboards make meetings a little less boring;
  • there is chat, screen sharing, and the ability to record meetings.

Of interest — an AI assistant that automatically writes a summary of the meeting and highlights key points. In companies where dozens of meetings are held daily, this saves hours of manual work.

Pricing: the basic version is free, but there is a limitation — 40 minutes per meeting (a familiar pain for anyone who has ever held a long planning session). To remove the limit and add administration, you need to pay: from $13.33 per user per month.

Pros: simplicity, reliability, integrations with Google Calendar, Slack, and CRM.

Cons: that very limit of the free version and old security questions, although Zoom has improved protection in recent years.

creating a conference in Zoom

Google Meet: simplicity for small business

Google Meet is all about minimalism. No installations, no extra windows. You can join via a link. For small businesses or educational projects this is a real lifesaver when there’s no time to deal with settings.

The free version allows up to 100 people, but with a one-hour limit. That’s enough for short meetings, but if a meeting drags on, you’ll have to either recreate the link or switch to a paid plan. Paid versions start at $7 per user per month and give a bit more freedom — up to 150 participants and call recording.

What sets Meet apart from competitors:

  • automatic captions in 69 languages (often helpful when participants have different levels of English);
  • AI-based prompts — for example, the service can prepare the agenda in advance;
  • the ability to draw and leave notes right on the screen;
  • stable video and audio even if the internet is not ideal.

Pros: everything works “out of the box,” deeply tied to Google Calendar and Gmail, and fits perfectly into the workflow of those who already live in the Google ecosystem.

Cons: lack of a full-fledged collaborative whiteboard and the fact that most features are unlocked only with a Workspace subscription.

Google Meet interface

SaluteJazz: intelligent online meetings

SaluteJazz is a solution from the “Salut” ecosystem, created with an emphasis on convenience and accessibility. It works on smartphones, in the browser, and on Yandex devices (for example, smart speakers).

Platform features:

  • voice control support — starting and managing calls is possible with the “Salut” assistant;
  • integration with the Yandex ecosystem: the service works together with Yandex.Mail, Calendar, and Telemost;
  • compatibility with mobile and desktop devices without the need for complex setup;
  • simple group calls: the ability to quickly connect family, colleagues, or friends in one window;
  • data security and encrypted connections.

SaluteJazz is aimed more at everyday use and small groups than at large businesses, but it is valued for its simplicity and minimalism.

SaluteJazz video conferencing

Cisco Webex: enterprise-level classic

Cisco Webex is one of the oldest and most authoritative video conferencing services, well known to large corporations.

At the core of Webex is Cisco’s traditional focus on stability, scalability, and a high level of security, which makes it in demand among companies with strict data protection requirements. Key capabilities include an AI assistant that automatically creates meeting minutes and highlights key points, whiteboards for collaboration, built-in polling for interactivity, advanced analytics tools, and of course, meeting recording. Video calls are characterized by high quality and stable connections even with a large number of participants.

Webex’s pricing policy is traditionally business-oriented:

  • the free version allows up to 100 participants with a 40-minute time limit;
  • paid plans start at $12 per seat per month, supporting from several hundred to more than 1000 participants.

The service runs reliably even with a large number of participants, distinguished by high reliability and flexible scalability.

Pros: enterprise-grade architecture, serious security, scalability, support even for Linux clients.

Cons: high cost and an interface that many find less friendly than Zoom or Meet.

Cisco Webex VC

ClickMeeting: for business and education

ClickMeeting works right in the browser; no software installation is needed. This makes the platform popular among educational projects and companies for which quick connection is important.

Functionality:

  • flexible interface customization and room branding;
  • convenient polls and voting;
  • the ability to record meetings and built-in analytics.

However, there are also limitations:

  • with a large number of participants, stream stability may decrease;
  • some advanced functionality is available only in expensive plans.

ClickMeeting is often used for webinars, training programs, and marketing events where simplicity and engagement analytics are important.

ClickMeeting application

eXpress: a secure platform for business communications

eXpress is a Russian platform conceived as a full-fledged corporate super-app. Everything is gathered in one place: chats, calls, video conferences, integrations with business systems, mail, and calendars. And most importantly — all this works in a protected environment, which is a key factor for many companies today.

Today, when the issue of digital sovereignty and the protection of corporate data is especially acute, many companies are looking not just for a convenient service for calls and meetings, but for a platform that can provide a high level of security while offering the full set of familiar functions for daily work.

It is no coincidence that clients include such giants as Rosatom, Nornickel, and Russian Railways. For them, reliability and security come first.

eXpress is valued for security: end-to-end encryption, compliance with Federal Law 152, FSTEC certification. For businesses in Russia this is critical — Western services can be disconnected or blocked, while eXpress is completely independent of external factors.

To assess how well the service suits corporate tasks, it is worth looking in detail at its video conferencing features:

  • conferences up to 250+ participants, of which 128 can have video and microphones simultaneously;
  • no time limits — meetings can last all day;
  • meeting recordings and file storage — convenient for training and documentation;
  • scheduling via the built-in calendar with reminders;
  • guest access by link — convenient when you need to connect contractors;
  • reactions, hand raise, virtual backgrounds, screen sharing, and other interactive details.

In addition to VC, eXpress has what most competitors do not:

  • BotX-based chatbots — companies can automate certificate approvals, courier service, and other processes.
  • SmartApps — an app marketplace that turns the platform into a work hub where you can access CRM, HR services, and the corporate portal without switching between a dozen programs.

eXpress features for business

Pricing is transparent: 250 ₽ per user per month with annual payment. For companies this means predictable expenses without hidden limits.

Using eXpress is no different from using a classic public messenger. The platform’s developers have thought through every detail so that clients quickly get used to the interface and do not experience inconvenience when working with the secure corporate eXpress system.

In a nutshell: eXpress is a platform that covers all communication tasks in one ecosystem and at the same time meets the security requirements that are especially important in the Russian context.

Benefits for business

eXpress offers unique capabilities specifically for Russian business. Among other advantages, the following can be highlighted:

  • Focus on enterprise security: the platform was designed as a solution specifically for the corporate segment.
  • Federated protocol: allows you to establish communication between different organizations without complex approvals. This is especially important if a company regularly interacts with contractors and partners.
  • Open conferences: convenient for holding regular meetings, trainings, and presentations with the involvement of external users.
  • Unique technical feature — up to 128 active cameras simultaneously in a meeting.

Comparison with foreign services

If you compare eXpress with global platforms like Zoom or Microsoft Teams, the picture turns out to be interesting.

  • Security and localization. With Western services, data goes to foreign servers, while eXpress stores it in Russia and fully complies with Federal Law 152.
  • Risks. Zoom or Teams may restrict access for Russian companies due to sanctions. eXpress is independent and stable in this regard.
  • Price. 250 ₽ per user per month is a fixed rate, without “hidden pitfalls.” For large organizations this is cheaper than subscriptions to Western counterparts.
  • Integrations. eXpress is initially “tailored” for the Russian market: SIP telephony, compatibility with Communigate, Vinteo, and other local solutions.

Simply put, this is not a copy of Zoom or Teams, but a platform assembled for Russian realities.

Who is eXpress for

The platform is universal, but especially convenient for the following categories of organizations:

  • Large corporations. Stable video conferences with hundreds of participants and a security guarantee.
  • Medium-sized businesses. An optimal combination of price and capabilities.
  • Government agencies and companies with increased data protection requirements. Compliance with all standards and certification.
  • Educational organizations. The ability to record lectures, conduct online exams, and work with large audiences.

Essentially, eXpress is designed for any companies that need stability, security, and convenience at the same time.

video conferences in eXpress

What to choose

The choice of a video conferencing service always depends on specific tasks. If you need to work with international teams and global integrations are important, you should look toward Zoom or Teams. For small businesses and educational projects, Google Meet is suitable: minimal setup and a quick start.

But if the priority is security, reliability, and confidence that the service won’t be switched off tomorrow, then eXpress looks like the optimal choice. You can try the service right now in the demo version on the website.

Do you want to try eXpress in your company?

Get a free consultation from our specialists.