21 August 2023

How to use ChatGPT for work and business

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Artificial intelligence significantly simplifies the work of a person with information and data volumes. Generative AI will achieve a transformational impact, enabling new ways of doing business, within the next 2-5 years, according to a study by Gartner.

Neural networks are already being used in such areas as marketing, journalism, IT, education, personnel management, analytics, and sales. If you want to increase your productivity and automate the execution of routine tasks, then information on how to use ChatGPT in various life situations will definitely help you.

What is Open AI ChatGPT

ChatGPT — this is an abbreviated name that fully sounds like Chat Generative Pre-Trained Transformer. It was created by the American company OpenAI, which develops technologies in the field of machine learning. OpenAI released a preliminary research version of ChatGPT in 2020, with a full launch in November 2022.

ChatGPT is a language model based on conversational interaction. In essence, this is an advanced chatbot that uses information from its extensive database and generates responses to user requests that resemble those that a person would give.

Version 3.5 is free for all users. More advanced version 4.0 is paid, the subscription cost is $20/month. Currently, access to the ChatGPT site from the territory of the Russian Federation is possible using a VPN.

How to correctly formulate your request for ChatGPT

Like a regular search engine, the user enters their query, and ChatGPT uses its database to generate a response. How the question is phrased has a big impact on the answer. The more specific and specific the question contains, the more specific or extensive the answer can be.

To give an example, we are preparing an exciting presentation about steam generators for elementary school students. When asked "tell me about steam generators" ChatGPT will provide a very short general summary:

Steam generator – it is a device that produces steam by converting thermal energy. It is commonly used in power plants, industrial processes and steam turbines to generate electricity or heat for various purposes.

For a more specific request, "tell me about steam generators in very simple language, as if you were talking to an 8-year-old child", ChatGPT will return something completely different:

Steam generators are special machines that produce steam like a kettle makes hot water. But they are much bigger and more powerful! They have special fuels such as coal or gas that are burned to produce heat. This heat turns the water into steam, which is like an invisible cloud. Steam generators are used in power plants to generate electricity for our homes, schools and toys!

As you can see, even the style of presentation is changing. Requests for ChatGPT should be specific and clear, and provide enough data for the model to work.

There are a few tips to save time when working with ChatGPT:

1. Templates. Ready-made request templates for ChatGPT allow you to get better answers and not waste time sorting through various requests. In the template, you can select the language, tone, and text style. Depending on the template, you can set a topic, article title, a list of keywords, or insert any text as a reference.

2. Personalities. Formulating requests through "personality" helps to get more detailed answers. For example, we need to write a pep talk to promote a new corporate messenger at a major industry event. We can formulate this query for ChatGPT: “Imagine that you are Steve Jobs in 2007, when the first iPhone was introduced to the world. Write a speech for him as if he were presenting a unique corporate messenger at this time, which is changing the way we think about corporate communications.”

3. Dialogue development. If you want to really go deep into a topic, then don't limit your ChatGPT dialogue to one message. Ask for an alternative point of view on the problem being covered, specify what other approaches and methods for solving it are in addition to those that the chatbot gave in previous messages.

Don't rely on ChatGPT for everything, though. There are cases when he generated answers based on unreliable information or, as one might say, "hallucinated", that is, he gave out information that did not correspond to reality. Therefore, it is important to fact-check information from ChatGPT if, for example, a serious article or term paper is created with its help.

The chatbot will also not be able to provide text on current events (its database is up to date at the end of 2021). ChatGPT itself, when asked about what is happening in 2023, answers as follows: “As an AI language model, I do not have access to real-time information or the ability to predict the future.” In this case, it is better to look for more recent material on the topic and use ChatGPT to rewrite or create coherent content from several passages from various sources.

Using ChatGPT to work

ChatGPT is useful for both learning and work. With it, you can significantly reduce the labor costs for performing certain tasks - from writing code to a content plan for social networks.

Don't be afraid to experiment with ChatGPT. You can not only use it at work, but also use it for motivation, learning new things or learning. He has a huge database in most areas of human activity. It can help you learn languages, understand physics or chemistry, give specific information about a particular historical period, and so on. This is a huge storehouse of knowledge that you can safely use.

However, please note that ChatGPT is better at accepting requests in English. In Russian, it can make mistakes, so the text should be double-checked (relevant for the free version 3.5, in version 4.0, text generation in Russian has been significantly improved).

For writing code

How do you use Chat GPT at work when you need to write code? To do this, you must enter the appropriate data in the query string. Artificial intelligence will issue a code suitable for the specified situation.

Moreover, ChatGPT can check the code for errors and give recommendations on how to improve it. If you want to improve your programming skills, then ChatGPT can be used as an online teacher. He will explain the theory, including specific examples.

For marketing activities and content creation

The use of Chat GPT in marketing is something that is already becoming a must in the industry. With it, you can come up with slogans and ideas for newsletters, write sales texts for articles and social networks, describe business cases for the site, generate headlines and texts for advertisements. He is able to do all this on request 24/7 and significantly save time for specialists on routine processes.

Let's give an example. You need to create a content plan for three days for the Telegram channel of a travel agency specializing in traveling around Russia.

This is what ChatGPT did:

Day 1: Destination. Specify a popular destination in Russia, such as St. Petersburg or Moscow. Give interesting facts and tell about the main attractions. Offer exclusive travel packages or discounts for this destination.

Day 2: Local cuisine. Share a story about traditional Russian dishes or regional cuisine. Include appetizing photos and brief descriptions of the dishes. Recommend popular local restaurants or cafes in different cities.

Day 3: Hidden gems. Tell us about the lesser-known tourist destinations. Showcase unique landmarks, scenic cities, or natural wonders. Suggest unusual travel routes.

ChatGPT will not replace the marketer, but it will produce a result that you can build on and use as one of the sources of ideas.

For business communication

Mailing lists and business correspondence are quite labor-intensive work in sales and marketing departments. Specialists have to answer letters every day, inform about new products, delivery and various changes in the range of goods and services of the company. ChatGPT can greatly speed up the process of writing standard business letters.

For example, enter the query "write a letter to the partner about the new delivery conditions. We provide a 10% discount for distances over 150 km.” In response, you will receive a business-style letter containing the information you need. You can also specify the length of the text and the need to break it into paragraphs. Artificial intelligence will take into account absolutely all your wishes and write the text in the desired format.

For time management and planning

Planning the day can be like juggling without a proper result - things are still not solved on time and "fall" into a long basket. If you send a list of tasks and duties for the day to ChatGPT, it will help you create an optimal schedule.

Provide the chatbot with clarifying details. Write down who you are by profession and at what time you are most productive, whether you suffer from procrastination in case of large and complex tasks. Also, talk about the goals that you need to achieve. Developing a dialogue, ask for advice on what secondary affairs / tasks can be excluded from the daily plan without compromising the goals set.

Summarizing, ChatGPT is not only an advanced version of a regular search engine. ChatGPT is a "smart" assistant that provides detailed answers to the widest range of queries in various fields of knowledge and business. It is important that the answer, if properly formulated, can be tailored specifically to your needs and circumstances.

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