Mobile applications today rarely perform one function. On the contrary, they collect dozens of services in a single interface. To call a taxi, order food and buy a laptop, you do not need to open three different applications - everything is available in one. It is convenient for the consumer. The trend has also affected messengers - they have outgrown the classic chats and calls, absorbing dozens of opportunities outside of online communication. Business is also looking towards superapps and fills corporate messengers with the services necessary for work.
Corporate messengers are faster than their consumer counterparts and go beyond just communication. Inside Microsoft Teams, for example, there is a built-in store for the applications necessary for work. Russian products are trying to keep up. Dozens of information systems of the company are available to users of domestic platforms in the mobile interface.
The full text of the article can be found on the portal Global CIO.
