The trend for superapps is one of the key ones in the corporate segment. They combine dozens of tools on a mobile platform and allow employees to fully work on a smartphone. eXpress CEO Andrey Vratsky in the article tells what the set of functions of the corporate platform consists of, and shares his opinion on what features a superapp must have in order to work.
Main page — must have
In consumer superapps (Sberbank, Yandex, Tinkoff), it is responsible for quick access to basic services. The user does not scroll through the list of available functions to find frequently used ones. Everything is on the screen from the start.
In enterprise platforms, the home page is a work button aggregator. The start screen contains not only frequently used, but in general all services.
The original article can be found at CNews.
