Andrey Vratsky, CEO of the eXpress corporate communications and mobility platform, shared five key trends in the corporate messenger market with Market.CNews readers.
Trend one: corporate messengers will start to be used more often
A few years ago, a corporate messenger was more of an exotic than a practice. There were no products of decent quality, no real experience of their use in corporations.
Today, this experience has already appeared, further development will go in breadth and depth. In parallel with this, the quality of the corporate messengers themselves and the degree of user satisfaction are growing.
Trend two: catch up with Telegram
Telegram is the undisputed benchmark in terms of speed and number of functions. Almost everyone uses Durov's messenger every day, and any corporate product will be compared primarily with it.
All new features that have appeared or will appear in the “cart” (comment threads, reactions, grouping chats into folders, etc.) will also appear in corporate messengers, because users will insistently demand them.
Trend three: become Russian Microsoft Teams
In the post-COVID world, being just a messenger is not enough. Everyone is accustomed to fast video conferencing, document collaboration, and demands them too.
The all-in-one reference product is Microsoft Teams. It is so good that a number of local vendors even cosplay its name.
In Russia, many have tasted Microsoft Teams and do not want worse. Therefore, customers will urge vendors to move towards the functionality, quality and UX / UI that they are used to.
Trend Four: Federation
You need to communicate not only within the company, but also with everyone you know and with whom you interact on work issues. Everyone you need should be available in the messenger.
This is only possible through the possibility of communication between users of different corporate servers, that is, through Federation. This word has already become the main one in the messenger market.
Trend 5: transformation into a superapp
As soon as company employees have a corporate messenger on their smartphones and tablets, this is usually the first corporate application that absolutely all employees install.
The logical development would be to fill this application with other corporate services and functions (from the mail client to the portal and workflow) and turn it into a superapp.
The original article can be found at CNews
